How to create a scene rather than capitalizing on it

From the Blog

How to create a scene rather than capitalizing on it

The first questions out of most promoters’ mouths is “how many people can the artist’s name bring out, and how much can I charge for tickets?”

Promoting music that is already popular is one thing. But promoting music that nobody knows they love yet is something else entirely. To do it, we’ll need to make the event itself the draw, with incredible art and create something people will want to experience, independent of the artist’s draw. A big challenge, but one we are up for.